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WE DO THIS BY:
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Improving and facilitating the marketing of niche Pacific Island tourism services and products;
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Providing data and statistical reports on tourist arrivals and statistics from key markets into Pacific Island countries;
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Introducing potential investors to invest in new and established tourism businesses and development projects in the Pacific Islands;
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Providing promotional support, marketing advice and expertise;
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Assistance in developing marketing material and websites;
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Providing funding for regional tourism marketing initiatives;
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Partnering with non-governmental organisations (NGOs) to develop rural based tourism activities; and
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Supporting skills development through capacity building initiatives. We also partner with the South Pacific Tourism Organisation (SPTO), National Tourism Offices and travel-related businesses such as Lonely Planet and Expedia (link to initiatives and projects) in developing consumer marketing campaigns to attract travellers to Pacific Island countries.
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