Digital Tourism Program
In the Pacific Islands, international tourism is an important driver of economic growth and employment opportunities.
The way international tourists make travel choices is changing. Most tourists now use the internet as their main source of information, and book holidays directly from their digital device.
With over 40 years experience in the Pacific, PTI Australia identified a gap in Pacific tourism operators access and command of the digital tools necessary to tap into international markets.
Our Digital Tourism Program equips Pacific tourism operators with the tools and know-how needed to get their businesses securely online.
The Digital Tourism Program includes:
Workshops
As part of the Digital Tourism Program, PTI Australia delivers a suite of Digital Tourism workshops. These workshops support operators to enhance their digital presence.
Topics include:
• Understanding the buying cycle
• Leveraging your website to drive more direct sales
• Instant booking capability
• Online third-party distribution
• Social marketing
Website Build
Our Digital Tourism Program supports tourism operators create a world-class website. Made with websites come with fully integrated booking engines and channel managers for operational ease and efficiency.
Digital Tourism Website Build includes:
• Collating and publishing of all content
• Mobile optimisation
• Integrations
• Access to analytics
• Cost-share of hosting fees
Complementary Tools Suite
Along with our front end website solution, the Digital Tourism Program also provides Pacific tourism operators access to essential digital management tools.
Our Digital Tourism Tools Suite includes:
• Booking Engine
• Channel Manager
• Property Management System
• Payment Gateways (new and premium addition)
300
websites built through Digital Tourism Program since 2012
A$10
million facilitated annually in Digital Tourism Program
Want to learn more about the Digital Tourism Program tools?
Take a look at our Digital Tourism Learning Hub.
